SEO search engine optimization Electronic search engines such as Google, Yahoo and Bing search engines: These engines are considered among the most important and largest sources that lead potential customers to your site, and visitor sources can be classified into two main types, an original source (in English Organic Traffic), which mainly depends on the suitability of your site for the result of the search process so that a specific site tops the search results for certain keywords), and this type is somewhat free (since you pay the programmer or specialist for his work only, and you will not pay for every customer who arrives at your site), in contrast to the second type, which is the source Paid Traffic, which allows you to bid and pay for ads that appear at the beginning of the search result page (it is clear that it is an advertisement and not an original result), this is usually done on certain keywords, for example a tourist car rental company in a country, it can create a paid campaign so that Ads for the company appear to all browsers from the country/countries in which the company operates when they search for words such as “tourist cars for rent” or the like, and in this way, the advertising company pays the search engine for every click on the ad.
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